Saturday, 29 May 2010

Hi curry lovers

Hi, curry lovers

Here’s my first blog. It’s a lot later than I would have liked, but I have been a bit busy. Since I left Brunei on the 12th March for Heathrow to organize the book launch it’s been all go up to now. The printers (who did a great job) had the books finished a little over a week later, and I had plenty to do up to then – first and foremost to see my mum and all the others near and dear, then to meet with book sellers and distributors, and to set up interviews.

It was great to eventually get my own book in my hands. It was hard to believe as it’s been a dream I’ve nursed for years. It felt a bit strange, as well, because I’d also nursed the secrets for years, and now I was about to make them public. But I also felt good about that – it’s time to share the knowledge.

End of March I had to return toBrunei to get my son back into his school here, but I’m returning this Wednesday, 26 May. There’s a lot to be done yet.

The book reviews from readers are starting to come in. We were pretty chuffed with the first, written by Ernie Bryden. He tells us he was blown away by the methods revealed. You can find the full review by googling Dave Loyden.
This raises the obvious matter that we need a tab on our homepage for reviews. We’ll attend to that quickly, and look forward to receiving more. After you’ve bought and read the book (and got some results from your own kitchen) if you’d like to do a review and send it to us at admin@undercovercurry.com we’ll certainly post it on the webpage.
There are multiple copies of the book available right now, so if you’ve been waiting for the go-ahead wait no longer.
It’s obvious from the number of hits on the website – they’ve been growing exponentially – that there’s real interest and support for the book out there, which is great news. There have been some surprises, one of which is that 55% of the hits have been from U.S.A. Another one we didn’t expect is the number of hits from India. It seems that there’s a large number of Indians want to find out exactly how the Brits do it! In fact, we’d like to link up with someone in India who might be able to help us with the marketing there, so if know of anyone who might fit the bill you could mention it to them.
I’m on Facebook now. You could help move things along by posting a link to all your friends and if you haven’t done it already, get your curry friends to have a look at the website. (By the number of hits we know that many of you have already done that, so thanks.)
I’ll be in the UK for the summer months. It’s going to be tough to be away from Zu, my wife, and son Django, but there it is. There’s plenty to be done. Apart from book signings, interviews, and demonstrations I’ll be making my presence felt at a good number of the Farmers’ Markets, so if you happen to see the Undercover Curry banner with me behind a pile of books, stroll over for a chat.

1 comment:

  1. This made me chuckle:

    > There have been some surprises, one of which is that 55% of the hits have been from U.S.A.

    I'll tell you exactly why: it's us expats desperately trying to find a curry as good as those we knew back home. I've been in San Francisco for four years, and the one thing I miss about the UK over everything else is a good cheap-curry-house curry. Nothing local even comes close: meat that hasn't in the least bit marinaded, soggy sauces that should be oily, and popadom condiments served in squirty bottles.

    Seriously, the reason I play the state lottery is in hopes that I could afford to buy a good British curry house and ship the whole kitchen staff to the Bay Area.

    Just ordered a copy of the book and greatly looking forward!

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